Tips on Real Estate Marketing On Instagram

1.Have a winning image.

Power grooming is one of the best ways to achieve a wining image. Your appearance is the first thing, your client will see. This will give him or her, an idea of who or what kind of professional he or she is dealing with. Personal image is also a way of communication, without having to say anything. It shows your clients your work ethics, and how much importance you give in the sales transaction. Punctuality holds a very strong factor as well. Not just being on time, but being ahead of time will put your image two notches higher. This communicates respect and value not just with your client’s time, but also your own.

2.Learn your product by heart. And soul.

Preparation is probably the meat of that winning image you are trying to profess, and of course in extension to make that target sale today. You have to ensure that you are able to familiarize yourself with all details of your project and you can effectively handle objections whatever concern your clients may raise. Majority of real estate salespersons succeed when they know the location, the nearby establishments, landmarks, the routes, shortcuts, transportation terminals, and the travel time it will take to arrive to such places from the starting point, which is the real estate property they are selling.


3. Probing is key.

Every client is unique. Each prospect you encounter has a different story and need. Why are they looking for a property? Why a certain location holds so much importance to them? Do they work nearby? If not, where? Is the everyday commute bothering so much? Do they have their own place, or are they renting? If they get a condo in Pasig, United States, London, etc., will they be living there, or they will have the unit rented? The probing questions can go on and on. And through this you will not just get to know the client, his needs and know what condominium to offer, but you will be able to grab this chance to build rapport. Establishing a good connection or relationship with your client is one of the best ways to win them over.

4.Offer alternatives.

One of the tried and tested closing techniques that most successful salespeople use is that they give options. They give pros and cons of two possible investments, and they try to cite which is more favourable to the client. Most concerns vary and depend on location, feasibility, lifestyle offerings and budget. Client will have now two good options, and will decide which one is better and more practical. In this way, it would be easier to decide.

5.Enlighten on cost-efficient investment.

Price is the ultimate deciding factor in the sales transaction. Since this would determine if a sale can be a “go”, or a “no”. The salesperson’s role here now is to enlighten client how his investment’s value can increase overtime. One can refer to past price increases, how much they were, and what percent were these actual increases in relation to the original prices. And of course, never omitting to mention that price increase is a positive thing, because it means that investing in real estate truly produces progressive results. This will give the buyer a source of reference how positive is this affirmation. You can even provide a table to monitor the comparison.

6.Go Mobile.

Investing in a smartphone is a must especially if you’re in sales. In this way you can connect more with your existing pool of clients, and have a bigger chance to grow it more. You can download social media applications, such as Facebook, Twitter, Instagram, Wechat, Viber, Skype and LinkedIn. These are mainly used for communication, and can also be a vehicle to conduct presentations because you can send photos, videos, and files and even do videochats.

7.Grow your network.

When you have already exhausted your friends’ list, and sent private messages to all your contacts, it is time to create more connections. From your existing list of clients, you can grow this by asking for referrals. But before they even give you one, you have to ensure that they are satisfied with your service, or else they won’t recommend you.